Today, we are thrilled to announce Eight Sleep has been named an Official Supplier to the Mercedes-AMG Petronas Formula One Team.
The Mercedes-AMG Petronas Formula One team, including drivers Lewis Hamilton, George Russell, as well as Team Principal, Toto Wolff, will have access to the Pod Pro and Eight Sleep digital technologies to optimize their sleep and ensure peak performance for the 2022 and 2023 season.
The Mercedes-AMG Petronas Formula One team is composed of over 2,000 people, all of whom are required to perform at their best every day. Their single-minded focus across the organization has been critical to the team winning seven of the eight Constructors World Championships. To achieve this level of sustained performance in a sport of thin margins and high pressure, the team is relentless in exploring all possible optimizations, including sleep.
The sport of Formula One has become widespread across the globe, and now is entrenching itself further in the United States with the newest Miami Grand Prix race in 2022. There is a rise of new Formula One fanatics across the U.S. with viewership going up 54% in 2021, as people are beginning to appreciate the beauty and intensity of the sport. As our own brand goes global, now distributing across the U.S., Canada, UK, and six countries in the EU, the global presence of F1 was a key factor in deciding to establish this partnership.
Growing up in Italy, Formula One was a huge part of my life. I grew up seeing my father race cars with his brother, and spent many weekends with him fixing up his racing car in the garage. I religiously watched every F1 race admiring the likes of Ayrton Senna, Michael Schumacher, and later on Sir Lewis Hamilton. It was only a matter of time before I got into racing myself. At age 15, I got my first kart, after saving my lunch money for over a year. During law school, I started my first business with my best friend, taking pictures of drivers during the races at the local tracks.
What I love about racing is that the sport is as much about the human performance during the drive as it is about the machine’s performance. There’s a dance between the man and the machine that makes winning that much harder than almost any other sport out there.
Winning teams such as the Mercedes-AMG Petronas Formula One Team are an inspiration to Eight Sleep. Their relentless pursuit of innovation, their ability to perform under pressure, and their discipline and passion for their work, are all things that inspire me to lead a company that is also innovating in our own category.
We are honored to be a part of this journey with the Mercedes-AMG Petronas Formula One Team. We can’t wait to show what technology can do for the entire team while on the road. As they travel around 21 countries, 72,165 miles, and at least 11 different time zones, we will work together to improve the team’s sleep and recovery for a successful win at this year’s Grand Prix races.
Thank you for being along for the ride.